bitcoin and litecoin 1xbet
Business News

Boost for busy veggies as QUORN’S new range comes out of the cold

The north Yorkshire-based manufacturer is forecasting £10m first year sales for its new Quorn Food Cupboard products after seeing demand for meat-free options soar especially among families and consumers looking for on-the-go alternatives. 

Development of the new process for Quorn’s mycoprotein took three years and the flavoured grains, chickpea and lentil bowls and spicy stir fry strips (from £2 -£3) come with a nine-month shelf life, marking both expansion into a new category for the company and a departure from its established chilled and frozen ranges.

Earlier this month the business, which also makes the veggie-mainstay Cauldron brand and is part of Marlow Foods group owned since 2015 by Philippines-based conglomerate Monde Nissin, announced £123 million of new borrowing to refinance existing debt and fund future growth.

Buy or Sell Bitcoin and Litecoin

“More than half of all UK consumers are reducing their meat consumption, coupled with awareness about the environmental impact of their dietary choices,” said Quorn Foods marketing director Alex Glen.

“To meet highest ever levels of demand, meat free options need to be more readily available. Today’s meat free category is largely centred around planned shopping and evening meals at home, but today’s time-poor shoppers want easy food solutions whatever the occasion.”

The new range of eight products, from £2 to £3, will be backed by a £3m advertising campaign.

www.quorn.co.uk

Let’s block ads! (Why?)

Choose Which Assets to Trade
Deposit
Receive

Bitcoin Market Price Chart in RealTime

MOST TRENDING NEWS ON SLEEKARENA

Gov. Emmanuel hails A/Ibom-U.S. health partnership

Newborn baby falls to his death at hospital in South Africa after nurses allegedly refused to help the Zimbabwean mother who gave birth standing

Drama As Church ‘Shuts Out’ Villagers In Nsukka

Crypto Payment Firm Everex Obtains License From New Jersey Regulators

Nigerian lady narrates how she got reduced to a ‘vagina’ by a man she met on the plane

Get News Update Daily - It is Your Right

loading...
loading...
To Top